Colorado Premier Group
Marketing luxury residences requires discretion, contacts and experience in selling exceptional real estate. Colorado Premier Group goes above and beyond standard practice by providing a full-service promotional approach that takes a customized marketing plan to a higher level. We understand the unique character and intrinsic value of each property we represent and will develop a marketing plan that will give your home the attention and exposure that it deserves. In today’s competitive market, the key to success has become differentiation. Below are examples of the marketing services available with Colorado Premier Group.
Colorado Premier Group will select the best architectural photographers to capture at least 25 high quality, professional-grade images that showcases your home for marketing and advertising. When necessary, we use aerials, overhead boom shots and high-dynamic images that bring out the best of your property. Once the initial photo shoot is completed, our marketing team will professionally enhance each image. This process refines the way your home is presented to buyers.
Syndicated Online Portfolio
A virtual tour will be compiled of your home using our professional photography and link it to numerous real estate websites and online portals, including our branded social media pages. Your tour will be shared with over 600 sites across the country and the world. Coldwell Banker’s YouTube channel, Coldwell Banker on Location, now has more than 8.9 million video views worldwide.
Colorado Homes & Lifestyles Magazine
CH&L is directly mailed to 32,500 paid subscribers and read by nearly 97,500 readers each issue, plus another 21,594 online viewers each month. Each subscriber has an average net worth of nearly $1.9 million, and studies show that 38% of CH&L readers plan to purchase a home in the next 18 months.
Just Listed Announcement Cards
Colorado Premier Group will produce and mail a Just Listed announcement to addresses surrounding your home announcing to the neighbors that the home is listed for sale. Many neighbors have friends who have expressed a desire to live in the neighborhood. In addition, the mailing may be sent to areas where buyers often move from.
A professionally printed a full color brochure will be produced to be left inside the home. We use the very best photos of your home to outline the many features. This provides an easy take-away for buyers to remember your home long after the showing.
The mobile brochure toll free number sends a text message directly to any prospective buyer’s mobile device when called. The message contains quality photos and general information about the home. In addition, a text message is sent to Colorado Premier Group with the buyers contact information to facilitate immediate follow
Email Announcement to Top Agents and Buyers
Through our contact management system we will send your listing to other top real estate brokers and hundreds of prospective buyers via email. We will target the agents that work in the market in where your home is located.
Single Property Website
We create a single property website for your home using the home’s address as a URL. Prospectivebuyers have learned to Google the home address to gather as much information about the home as possible. This allows them to find the website specifically set up for your home.
Showcased and Enhanced Website Listings
The showcased and enhanced features on the top real estate websites provide the opportunity to list more information and additional photos for your home. It will also appear closer to the forefront of a buyer’s search. The feature also provides our direct contact information to prospective buyers to answer any additional questions about your home.
Showcased on the Colorado Premier Website
Your home will be featured prominently on a page on our website – www.ColoradoPremierProperty.com. There will be photos of the home, specific details about the home’s features and links to area information. The web address is present on all our marketing and advertising material.
Social Media Advertising
Your home will be featured on all social media outlets including Facebook, Pinterest, Instagram, YouTube and other social media outlets. Where applicable, advertising will be purchased on some of the social media sites to advertise your home in other markets.
Colorado Premier Group produces a newsletter that is distributed via print and email. This is sent to our exclusive database of buyers and past clients. We have found that often our clients forward the newsletter on to friends of theirs as it contains general market information as well as our featured listings.
Once the home is on the market, you will receive a variety of marketing reports. When the home is shown and the buyer’s agent fills out a feedback form, it is automatically sent to you. Also the major real estate websites track the number of times viewers click on your home’s listing. These reports are also sent to you to indicate online activity.
Property Information Packet
The property information packet is for display in your home and include useful information such as plat maps, aerial images, surveys, floor plans and a contract writing data sheet to simplify the offer-writing process for outside brokers who show the property to their clients.
Email Out of State Agents
Often the best way to reach a buyer is through their agent. Listing agents often know where their sellers are moving. Therefore one of our marketing options is to email your home listing to agents that work in other parts of the country. California and the Northeast are prime areas that can provide a pool of buyers for Colorado homes. In addition, following company relocations can also provide several target markets for potential home buyers.
Direct Target Mailing to Out of State Buyers
For specific homes, we can also obtain a mailing list for regions of the country or pools of individuals who maybe or may know a buyer looking to relocate to Colorado. Skiers, private pilots, high net worth individuals may all be targeted in addition to neighborhoods and towns.
Advertise in the New York Times
As buyers continue to live their lives on the Internet, online advertising becomes much more relevant. The New York Times provides an excellent resource to advertise your home across the country and the world.
Homes and Estates Magazine
This publication carries some of the most exclusive homes available in the country. For the true Colorado estate home, Colorado Premier Group will run an advertisement in the Homes and Estates Magazine. This magazine is distributed via direct mail and email to the highest net-worth individuals in the country.
The ability to reach this select group is unprecedented in any other publication.